This spot won in the 2010 Radio Mercury Awards and won the People's Choice Award for that year. Lots of drinks were raised in NYC that night.

Never come home empty handed on Valentine's Day. Come home with flowers.

If I had terrible back pain I would imagine I would wish I didn't have a spine. But a better option would be to call the Emory Spine Center.

People have become desensitized to the doom and gloom drinking and driving message. This spot takes a different approach by reminding people of the other things they lose when they drink and drive.